Day: September 5, 2021

Centene consolidating Medicare Advantage plan branding under Wellcare

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Significant insurer Centene mentioned Thursday it will consolidate all of its Medicare Benefit brands underneath its wholly-owned subsidiary, Wellcare. Centene obtained Wellcare Well being Ideas in January 2020 for about $17 billion.

Centene mentioned the shift will greater align with the firm’s tactic and develop more robust brand name recognition.

The insurer’s Medicare brands, which include Allwell, Well being Net, Fidelis Care, Trillium Benefit, Ohana Well being Approach, and TexanPlus will become a single unified Medicare brand name underneath the Wellcare identify.

What’s THE Effects

Due to the fact the acquisition, Wellcare’s Medicare footprint has developed, ensuing in a number of Medicare Benefit brands throughout 33 states. That was the key impetus at the rear of the MA brand name consolidation tactic, which Centene senior movie president and CEO of Medicare Wealthy Fisher mentioned would end result in greater provider for the firm’s million MA associates

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