BrewDog boss James Watt under attack for ‘toxic’ and ‘rotten’ workplace culture

In the open up letter, the a lot more than 60 ex-staffers referred to allegations created against BrewDog on Instagram accounts and mentioned they had been hoping to “reveal why so lots of allegations have occur to light-weight”.

They claimed that workers have been matter to harassment, assault and treated “like objects” .

They mentioned: “By placing personalities at the centre of your messaging, you have inflated egos and fostered a lifestyle in just craft beer that deifies founders, and provides fat to sexist and misogynistic brewers who assert to be standing up for free speech.

“You have come to be a lightning rod for some of the worst attitudes existing on equally the web, and in actual life.”

Scottish brewer BrewDog has gained legions of supporters with its tongue-in-cheek promoting strategies, which included launching an ‘ALD’ IPA soon after Aldi launched a related product to the brewer’s well known Punk IPA. 

Nonetheless some of its promoting stunts have occur below hearth. The start of a satirical “Beer for Women” for International Women’s Day in 2018 sparked a backlash with critics calling it “patronising”.

The previous employees also claimed that Brewdog had unsuccessful to follow by way of on a range of its prepared strategies, like sending a situation of its so-named ‘protest’ beer to the Kremlin to mock Russia’s law banning ‘homosexual propaganda’.

Responding to the letter, Mr Watt apologised and mentioned the emphasis of the corporation was “not on contradicting or contesting the details of that letter, but to hear, discover and act”.

He mentioned: “Most of all, proper now, we are sorry. It’s tough to hear those responses, but it must have been tougher to say them. We appreciate that and we will endeavour to honour that energy and braveness with the actual modify it warrants.

“We are not heading to make excuses, we’re heading to take motion. From our motivation to sustainability to our enthusiasm for beer, BrewDog has usually been outlined by having duty and frequently bettering. This is no exception.”