Why Must You Consider Registering More Than One Domain Name?

For a website to be accessible online, it must be stored on a web server. To access the website, you need to access the specified folder on the server. Hence, the logical way would be to enter the server’s IP address in a browser, followed by the path to the folder. 

Remembering the numeric IP address and the folder path can be difficult, and users would not be able to remember the addresses for all sites. Hence, a domain name is created that links the path to the folder on the server to an easy-to-remember name.

When you launch your website, you need to think of its name. While most businesses choose their business/brand name as the domain name, they need to buy Domain Name online to own the rights to use it. You can purchase them from a domain name registrar, web hosting company, or an independent provider.

The domain name plays a crucial part in the success of your site as it offers insight into your business while keeping it professional. Most people choose the domain name they want and buy it from the domain registrar. 

They usually buy a single domain name as they don’t see any reason to opt for multiple names for the same site. While this might be true in some cases, most websites can benefit from having multiple domain names. Here are some reasons why.

Protects your brand’s reputation

When a website gains popularity, many similar-sounding sites are launched by people with malicious intent. 

To protect your brand, you can register multiple domain names that can pass off as your brand’s website. This can act as a deterrent for such entities from misusing your brand’s reputation.

Offers a better reach

When you have multiple domains connected to your business/industry, you increase your chances of reaching your target customers. 

Therefore, it can help boost your online presence and expand your reach.

Better Search Engine Optimization (SEO)

One of the excellent ways to get a higher rank on the search engine result pages for keywords directly associated with your primary business is to choose a domain name with the said keywords. 

If multiple keywords are linked to your business, you can register multiple domains with those keywords and boost your SEO game.

A targeted approach to different customer segments

If you have customers spread across different countries or cities, you can consider registering domain names that are local to them. 

This can help target those segments and make it easier for people to find you. You can also run targeted marketing campaigns supported by the market-specific domain name and get inquiries pouring in.

Think ahead

Most businesses have a plan for the future. However, if your plan involves diversifying into different segments, securing domain names can help you prepare for it.

Summing Up

If you are in New Zealand and looking for options to buy NZ domains, you will have many options. Ensure that you look at all the options and compare plans and features carefully to find the best domain registrar in NZ. 

As you can see, having multiple domain names for your site is a prudent and future-focused move. Hence, consider opting for multiple domains and establish a robust online presence with enhanced brand protection.